Their internet strategywas based on local portals, wortals and classifieds portals. Local portals were meant to be leaders in their areas. Also the central newsroom in Madrid was created. Also they counted on user generated content. Today all these portals generate profits.
What makes local portal ''local''?It should be seen as an expert of everything local: classifieds, real estate, cars, weather, leisure etc...
It turned out that classifieds portals made newspaper offer much more attractive.
-Wel, this strategy certainly tuned out well. The increase in unique users since November 2004 to December 2007 reached 800%. It places them at the seventh position among all internet players inb spain (including Google)
Launching such a successful launching of the Iinternet project was possible thanks to the following:
-clear mission and deadlines (that were kept!)
- ability to exploit the leading position and press experience
- clear vision of entire interdisciplinary crew
- the internet crew enjoyed large margin of freedom